Avenue Rug – Alabaster Earth
Handmade in India
Bring a grounded, textural beauty into your home with the Avenue Rug in Alabaster Earth. Handcrafted by skilled artisans in India, this rug features an artful interplay of linear and dotted patterns, woven into a soft neutral palette that balances warmth and modernity. The structured yet relaxed design makes it a versatile choice for contemporary, minimalist, and natural-inspired interiors.
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Material: 100% handwoven wool
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Colour: Alabaster Earth (a blend of creamy neutrals and warm beige)
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Origin: Handmade in India
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Texture: Soft underfoot with a richly tactile weave
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Best For: Living rooms, bedrooms, and serene lounge spaces
Why You’ll Love It:
The Avenue Rug brings subtle movement and understated character to your space, enhancing it without overwhelming it. Its neutral tones and artisan texture invite a sense of calm sophistication — a true expression of uncluttered luxury.
Care and maintenance advice:
- Vacuum on low-power with a flat nozzle attachment.
- Do not use a vacuum with a beater bar or rotating brush.
- Shedding of loose fibers occurs in the beginning and will dissipate.
- Never pull loose threads or yarn. Trim carefully with scissors.
- Absorb a stain promptly with a clean, undyed cloth. Do not rub.
- Avoid harsh chemicals as this can discolor the rug.
- For tougher stains, contact a rug cleaning professional.
- Fold marks and creases will resolve over time as usage and vacuuming will relax the fibers.
Customer Advisory: Pattern layout will vary according to the size of the rug.