To maintain your rug's beauty, vacuum on low-power with a flat nozzle attachment, avoiding beater bars or rotating brushes. Initial shedding of fibers is normal but will subside. Never pull loose threads; trim them with scissors. For stains, promptly blot with a clean, undyed cloth—avoid rubbing—and steer clear of harsh chemicals that could discolour the rug. For tough stains, consult a professional cleaner. Over time, fold marks and creases will naturally relax with regular use and vacuuming.